Sands Style, Singapore edition

Summer 2015


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Page 137 of 149

"We are able to produce anything in-house, from the smallest screw to the case and dial," says Michel Parmigiani, explaining what differentiates his eponymous watch brand from the rest. "Because of this, we are able to reach the highest standards of quality, standards that are not often sought in the rest of the industry, as well as being creative. There is no dial or case shape that is out of reach, which is why we define our collection and spirit by ' Mesure et Démesure', indicating that our spectrum covers elegant and timeless styles right up to extravagant achievements." It's a philosophy encapsulated in Parmigiani's new offerings for 2015, which include the Tonda 1950 Squelette, a slim model with a complex mechanism, as well as three new timepieces to commemorate Parmigiani's partnership with high- performance car maker Bugatti. The Bugatti Mythe features a dial reminiscent of the iconic grille on the first Bugatti cars; the Bugatti Revelation, a miniature grille dial and hinged bonnet; while the face of the Bugatti Victoire evokes tyre tracks laid down by racing cars as the rubber hits the road. Watch This Parmigiani's independence allows for constant innovation Parmigiani Fleurier Canal leVel, B2-215, The ShoPPeS aT MaRIna Bay SanDS, (65) 6688 7525 shoppe 134 s u m m e r 2 0 15 |

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