Sands Style, Singapore edition

Winter 2013


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Page 156 of 157

THE nEW LEica S Medium format – maximum performance, minimum size. Professional photography means capturing excellent results under even the toughest conditions and achieving the qualitative strengths of medium format photography with the simple and fast handling typical of a DSLR. That's the idea behind the new Leica S. It's compact, extremely versatile, simple to use and has the mobility you need for use in any situation. The 37.5 megapixel resolution of its practice-proven medium format sensor is a guarantee for superior imaging quality and a high dynamic range even at higher sensitivities. Leica's CS lenses guarantee uncomplicated working in either focal plane or central shutter mode at an accustomed superior level. Three new lenses have been added to the portfolio – the Leica Super-Elmar-S 24 mm f/3.5 ASPH., the Leica Vario-Elmar-S 30-90 mm f/3.5-5.6 ASPH. and the tilt/shift Leica TS-APOElmar-120mm f/5.6 ASPH. – to further expand the versatility of photography with the new Leica S. This versatility is further complemented by a wide range of adapters to allow more than 80 third party lenses to be mounted on the Leica S without any loss of functionality. The Leica S not only delivers perfect images from the ground up, but is also data compatible with all professional imaging workflows. Reduced to the max – there are plenty of good reasons why the extremely rugged and reliable Leica S offers a true and decisive competitive edge. If everything it can do were visible, it would probably be twice the size. Find out more about it here: or visit our Leica Stores. LEICA AUTHORIZED DEALER: Lumen @ Marina Bay Sands. Canal Level, #B2-245, The Shoppes at Marina Bay Sands. Tel: +65 6622 7478 Leica Camera Asia Pacific I 360 Orchard Road I #06-04 International Building I Singapore 238869 I

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